Strategically located at the crossroads of three continents - Asia, Africa and Europe - the Kingdom of Saudi Arabia is one of the world’s most important commercial, trading and religious hubs. Saudi Arabia is the largest market in Middle East-North Africa
An economic powerhouse itself, Saudi Arabia also stands at the heart of a fast-growing region of over 424 million consumers. On a wider level, Saudi Arabia serves as a stable economic and political platform, and efficient launch-pad, to the more than 2 billion consumers who live within three hours by air. Saudi Arabia shares its borders with eight countries: Jordan, Iraq, Kuwait, Qatar, Bahrain, United Arab Emirates, Oman and Yemen. It is also bordered by the Red Sea to the west and by the Arabian Gulf to the north-east, two of the world’s busiest shipping routes.